Faith Popcorn is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. She is also the best-selling author of The Popcorn Report, Clicking, EVEolution, and Dictionary of the Future.
The New York Times has called her "The Trend Oracle," Fortune magazine named her, "The Nostradamus of Marketing," and she is recognized as America’s foremost Trend expert.
Faith Popcorn has identified such sweeping societal movements as Cocooning, AtmosFear, Anchoring, 99 Lives, Icon Toppling, and Vigilante Consumer.
As the lead strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help BrainReserve clients reposition established brands/companies, develop new strategies and innovate new products, services, and experiences.
“One of the biggest mistakes that I ever made as a CEO was not listening to Faith Popcorn.” -Doug Conant, Former Chairman & CEO, Campbell Soup Company
She is a trusted advisor to the CEOs of The Fortune 500 including such companies as Allergan, American Express, Avon, Bayer, Campbell’s Soup, Citigroup, Coca-Cola, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson, Tylenol and The United States Postal Service.
Faith long ago predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning. She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping.
Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media by The New York Times, Time, Newsweek, Fortune, “The Today Show,” “Face the Nation,” and CNN.
Faith was raised in Shanghai, China, is a fifth generation New Yorker, and the daughter of two lawyers. She is a graduate of New York University and New York’s High School of Performing Arts. She is a single mother and has two daughters adopted from China: gg, 24, and cc, 17.
Popcorn (as you may have guessed) is not the name she was born with. Her surname, Plotkin, proved difficult for one of her first bosses to pronounce. He dubbed her “Popcorn” as his personal shorthand–and it stuck.
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"You have opened a window for us, a unique keyhole view into 2030. A number of your Trends are allowing us to pressure test product and service concepts relevant to the Cocooning related use cases." - Jon Molod, Strategy & Planning, Xfinity Consumer Services, Comcast
"Awesome is overused but that was… literally life defining. Utter respect for everything you’ve achieved and the mindset you engender. You have 12 new disciples in the UK." - Joel Bradley, Innovation Coach, Sky
"Thank You for spending some time with us yesterday and taking us on a mind-bending journey toward the future….The hour felt like ten minutes and the team really enjoyed the experience!" - Ashley McEvoy, Company Group Chairman Vision Care & Diabetes, Johnson & Johnson
"The Powering positioning and strategy from FPBR has impacted our company tremendously." - Bob Corscadden, Chief Marketing Officer, Tyson Foods
"We never could have achieved this success on our own." - Herm Cukier, VP Women’s Healthcare, Allergan
"One of the biggest mistakes that I ever made as a CEO was not listening to Faith Popcorn." - Doug Conant, Former Chairman & CEO, Campbell Soup Company
"BrainReserve, it’s a very different kind of vision, a different kind of approach, the right kind of answers." - Debra Coughlin, (Repeat Client), EVP, CMO Citi Brands, Citibank & SVP, Global Brand Building, Mastercard
"Their insights led to the successful launch of our female-focused initiatives." - Clare Hamill, Vice President, New Business Development, Nike
